Images that Sell on Instagram
Instagram was designed as a photo sharing platform. Its original function was not to help people make sales. However, as each day passes, it becomes a stronger selling and promotion platform than ever. That being said, it is important to truly know how to promote goods and services on Instagram.
How to Promote Goods And Services on Instagram
Instagram is not a regular selling platform. Unlike Pinterest, you can’t count on the lifetime of a Pin. On Instagram, it is imperative that you are consistent in content and posting frequency and that you engage your audience. If your audience does not feel you are genuine if they don’t truly like and trust you…your marketing efforts will be wasted and your conversion percentage will be dismal.
Instagram is not a soapbox from which to shout “BUY MY JUNK”. It is a platform where people can get to know you, aspire to be like you or live your life, and then convert. It’s not as hard as you think!
Images that Sell on Instagram
Both of these images were posted to Instagram in the hopes of promoting watches. Which do you think was more effective? The one on the left, right? It’s more subtle. It feels real. It’s an image that allows the viewer to place themselves in the image…not in front of a jewelry window spending money. Lifestyle photos sell.
Why are Lifestyles Photos Effective?
It’s all about the state of mind of the buyer. People don’t want to be sold to, but they want to aspire to a lifestyle. Sell them on that lifestyle and you’ll be closer to a conversion. Nobody hops on Instagram thinking, I’m going to buy some stuff. They’re there passively wasting time…they don’t want to waste time being sold to or looking at something ugly. Let your photos sell your products and services. Make your audience think it was their choice to take that action.
But…you’re thinking…”I sell something that’s not physical!” Which of the two images above do you think is more effective in selling trips to San Antonio? I know which of the two I’d prefer.
This technique works for everything…as long as you understand that images alone won’t cut it alone. You need a fully fleshed out Instagram business strategy, time, consistency, and the right Instagram management tool – Ohsnp.
With Ohsnp you and your team can create content to Instagram that will publish directly. There are no push notifications on your phone, just simple and automatic posting to your account.
Ohsnp is an online Instagram tool that allows you to auto post to Instagram, schedule and manage your Instagram accounts at the same time. With Ohsnp, you can publish and save time managing all your Instagram accounts.
With Ohsnp you can:
Save hashtag sets
And even populate hashtags
Your Ohsnp content will be neatly organized on a calendar so you can easily see what is coming out in the future.
You can even store your content in a library or pull in images from Cloud Drives like Dropbox, OneDrive, and Google Drive.
It’s seriously easy to use, so sign up today and stop wasting time.