How to Plan Out Your Instagram Content

How to Plan Out Your Instagram Content

Now that you know how to create an effective business Instagram profile, you need to start thinking about your content strategy. Instagram is visual, so if you post crap images, you’re going to get crap engagement. You need to be strategic about how you create, curate and publish Instagram content that will attract the right audience for your brand or business so they convert. If not, you’re just wasting time and should just quit Instagram.

How to Plan Out Your Instagram Content

Your content is your marketing. Many times, your content will be the first impression your potential customers will have about your business. If you post crappy images that are blurry and not cohesive, people are going to bounce. If your images don’t draw them in, the chances that they will click thru to your profile will drop. This means less traffic, fewer customers, AND a lower ranking on Instagram’s feed.

The good news is that planning out your Instagram content is not hard. You just need to make sure that you’re creating attractive content that offers some sort of value to your audience and we’re going to help you learn how to do that.

Create Quality Content

If you create quality content on a consistent basis, people will follow you on Instagram. If they follow you, they are more likely to read your captions and to finally click thru on your profile link or take the actions you wish them to perform. Randomly posting to Instagram is not going to help you make money. Here’s a checklist you can follow to make sure the Instagram images you are posting aren’t crap:

  • No Stock Photography: Take your own pictures. Smartphones are incredible cameras and Instagram is all about being authentic. You don’t need insanely expensive cameras and you can easily learn to take amazing pictures with a few google searches. If you have the budget, you can hire a photographer to do this for you.
  • Get the Right Equipment: It’s an investment but doesn’t have to be expensive. Check Amazon for great deals on stabilizers, etc.
  • Post Relevant Content: Keep it business related. Don’t mix in personal pictures into your Instagram account (unless you’re a master marketer and you know how to do this properly). If you’re a tattoo artist, don’t post pics of your kids having lunch. That’s not what your convertible audience is looking for.

Choose a Theme

This is all about marketing. If you have a consistent theme, people will automatically know it is your account. It should also be focused on your ultimate business goal. This is a big factor in Instagram success and will increase your conversions. Each photo needs to be individual by itself but it also needs to work on the theme of the entire collection. A good way to establish a theme is to pick a color scheme or filter. Curating a theme doesn’t have to be hard. There are plenty of apps that you can use for photo editing right on your smartphone.

Keep Your Subject Consistent

Your content should be consistent with your business goals and profile. For example, if you’re an account about dogs, post only dogs. If you’re an account about Italy, then only post about Italy. Don’t stray from your subject. People followed you because they are interested in that subject, so stick to it. Your profile name, bio, and content tell people what to expect, don’t disappoint them by posting unrelated content.

How to Schedule and Publish Directly to Instagram

OhSnp is the ultimate Instagram Auto Post & Scheduling Tool.

With OhSnp you and your team can create content to Instagram that will publish directly. There are no push notifications on your phone, just simple and automatic posting to your account.

OhSnp is an online Instagram tool that allows you to auto post to Instagram, schedule and manage your Instagram accounts at the same time. With Ohsnp, you can publish and save time managing all your Instagram accounts.

With OhSnp you can:

Schedule photos
Schedule stories
Schedule albums
Add locations
Include emojis
Save hashtag sets
And even populate hashtags

Your OhSnp content will be neatly organized on a calendar so you can easily see what is coming out in the future.

You can even store your content in a library or pull in images from Cloud Drives like Dropbox, OneDrive, and Google Drive.

It’s seriously easy to use, so sign up today and stop wasting time.