How to Create an Effective Instagram Business Profile

How to Create an Effective Instagram Business Profile

Having the right information on your Instagram profile can make a huge difference. If you are using Instagram to promote your brand or business, you need to have a good profile. If you don’t, you will have a hard time achieving your goals.

How to Create an Effective Instagram Business Profile

A step by step guide to create an Effective Instagram Business Profile
An Effective Instagram Business Profile is direct, easy to understand and conveys what it wants its audience to do.

How to Create a Headline that Converts

After your profile image, this is probably the first thing people will notice when looking at your profile. You want this to be short, clear, and simple. It should include keywords that make it easy for people to know exactly what to expect if they follow your account. Kim Garst is a brand. She is known by her name in social and digital marketing. However, those who don’t will immediately know what she has to offer in terms of value.

Your headline will be pre-filled with your first and last name. This would be fine, except that the headline is searchable on Instagram, so you will want to change this into keywords that you think people would look for when trying to find a service like yours just like Kim did above.

How to Convey the Right Image on Your Bio

Just like your headline, the bio should be short, clear and simple. Your bio should explain in simple terms exactly what your brand or business is about.

This area should include a way to contact you – email usually suffices.

Always include a call-to-action. What do you want your Instagram audience to do? Do you want them to click thru? Do you want them to shop? Tell them. You’d be surprised just how powerful calls-to-action can be and how much of a difference they make. When you add a call-to-action, make things simple and include a link, but give them a reason to click it. “Buy Now” is not going to cut it. You need to entice them into clicking the link!

Effective Instagram Business Profile must have the right type of links
In order to have an Effective Instagram Business Profile, keep your links short, easy to remember and trackable

On Links

Make your link memorable. If you are using a URL shortener, don’t just leave it as is…customize the link so it is easy to remember. If you’re not using a URL shortener, then try your best to make the link easy to read and understand. Random letters and numbers stink. Again, Kim Garst has a great link on her profile. Why?

  • It’s short
  • It repeats her name
  • It’s easy to remember

Why Use a URL Shortener

Just like baseball, the game is not fun if you don’t keep score. If you use a URL shortener, you will be able to track clicks and see if your call to action is effective.

Now that you know how to create an effective Instagram Business profile, you need to learn how to plan an Instagram content strategy.

How to Schedule and Publish Directly to Instagram

OhSnp is the ultimate Instagram Auto Post & Scheduling Tool.

With OhSnp you and your team can create content to Instagram that will publish directly. There are no push notifications on your phone, just simple and automatic posting to your account.

OhSnp is an online Instagram tool that allows you to auto post to Instagram, schedule and manage your Instagram accounts at the same time. With Ohsnp, you can publish and save time managing all your Instagram accounts.

With OhSnp you can:

Schedule photos
Schedule stories
Schedule albums
Add locations
Include emojis
Save hashtag sets
And even populate hashtags

Your OhSnp content will be neatly organized on a calendar so you can easily see what is coming out in the future.

You can even store your content in a library or pull in images from Cloud Drives like Dropbox, OneDrive, and Google Drive.

It’s seriously easy to use, so sign up today and stop wasting time.